E-commerce | Skelter Labs
E-commerce
AI-based personalized customer journey
AI-based product recommendation and prediction solutions aid the deeper understanding of customers and enable hyper-personalization beyond regular personalization. Increase the sales of your business through efficient marketing of beauty, fashion and living brands.
E-commerce
AI-based personalized customer journey
AI-based product recommendation and prediction solutions aid the deeper understanding of customers and enable hyper-personalization beyond regular personalization. Increase the sales of your business through efficient marketing of beauty, fashion and living brands.
Find what customers want now
with micro-segmentation
We can help you understand your customers who are constantly changing so you can discover meaningful information, even in overlooked data. All data, including customers’ preferred colors, brands and styles, as well as recent search terms and reviews, is combined to automatically create target segments.
• Data such as previous purchase history, social media trends and recent reviews is integrated and reflected.
• Automatic segmentation is performed according to the campaign goals and target range.
Find what customers want now
with micro-segmentation
We can help you understand your customers who are constantly changing so you can discover meaningful information, even in overlooked data. All data, including customers’ preferred colors, brands and styles, as well as recent search terms and reviews, is combined to automatically create target segments.
• Data such as previous purchase history, social media trends and recent reviews is integrated and reflected.
• Automatic segmentation is performed according to the campaign goals and target range.
Deliver personalized messages across all channels
Send personalized messages via various channels, from push notifications to email, web pop-ups and social media. Customized coupons are issued to customers with products in their shopping cart who are hesitating to purchase, while customers who stopped using your business are notified of new brands. Just as campaign planning is the job of marketers, it is the AI’s job to improve conversion rate.
• Adjust exposed campaigns in real time based on previous sessions and activities
• Cross-selling and upselling aimed at customers who complete purchase conversion
Deliver personalized messages across all channels
Send personalized messages via various channels, from push notifications to email, web pop-ups and social media. Customized coupons are issued to customers with products in their shopping cart who are hesitating to purchase, while customers who stopped using your business are notified of new brands. Just as campaign planning is the job of marketers, it is the AI’s job to improve conversion rate.
• Adjust exposed campaigns in real time based on previous sessions and activities
• Cross-selling and upselling aimed at customers who complete purchase conversion
Optimize 1:1 recommendations
The product recommendation solution understands each individual, and provides optimized recommendations based on product placement, such as the landing page and product detail page. The deep learning-based recommendation model, which learns the complex correlation between customers and products, increases the amount of time customers spend on the page and drives more product exploration.
• For first-time visitors, recommend trending products popular with customers in similar age group
• Enhance the accuracy of the recommendations with factors such as season and real-time weather
Optimize 1:1 recommendations
The product recommendation solution understands each individual, and provides optimized recommendations based on product placement, such as the landing page and product detail page. The deep learning-based recommendation model, which learns the complex correlation between customers and products, increases the amount of time customers spend on the page and drives more product exploration.
• For first-time visitors, recommend trending products popular with customers in similar age group
• Enhance the accuracy of the recommendations with factors such as season and real-time weather
E-commerce
Analyze reviews by product & brand
The solution gathers and checks key reviews containing information on points of satisfaction such as whether the product fits true to size, whether there is a difference between the image and the actual color, and how the fabric feels, and checks the rating at a glance. Users can directly select keywords and fine-tune related keywords, while positive and negative opinions for each keyword along with factors influencing ratings are shown as a visualized graph.
• Marketing insights are developed based on classification by skin type, ingredient and texture in beauty product reviews.
• You can gather and check reviews related to sizes and fits that guide fashion product purchases.
Analyze reviews by product & brand
The solution gathers and checks key reviews containing information on points of satisfaction such as whether the product fits true to size, whether there is a difference between the image and the actual color, and how the fabric feels, and checks the rating at a glance. Users can directly select keywords and fine-tune related keywords, while positive and negative opinions for each keyword along with factors influencing ratings are shown as a visualized graph.
E-commerce
• Marketing insights are developed based on classification by skin type, ingredient and texture in beauty product reviews.
• You can gather and check reviews related to sizes and fits that guide fashion product purchases.
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